SKOOG Productions creates integrated marketing communications for companies seeking to enrich their brand profiles and engage more deeply with their audiences. We leverage our deep expertise in media relations, promotional events, strategic marketing and the luxury/lifestyle industry to develop highly customized and tactical action plans driven by our clients’ business objectives. SKOOG Productions is based in Chicago, but we have a global network of key media contacts and creative professionals essential for optimizing brand awareness locally, nationally and around the world.
Melissa Skoog Dunagan, a seasoned communications and strategic marketing professional, has built high profiles for international fashion brands; identified and created trends for major fashion magazines; and developed, produced and sold on-trend products for major retailers. Her comprehensive knowledge of the marketplace, both luxury and mass, and extensive experience with lifestyle brands, are assets to companies of every size.
Prior to launching SKOOG Productions, Melissa served as Vice President of Public Relations for Prada USA, where she oversaw communications and events. She was a merchant for Banana Republic's women's division, and began her career as an accessories market editor at Vogue and Marie Claire. Melissa currently serves on Choose Chicago's Cultural Tourism Commission and was recently named to Crain's Chicago Business’ “40 Under 40.”